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March 13, 2006



Just one thought -- the reason that sales reps are constantly sent to detail physicians is to keep them updated on the newest drugs, indications, and (importantly) samples. They also cover such items as formulary acceptance and other prescribing issues.

The generic market changes almost as quickly. Which drugs are coming offmarket, new indications for older drugs, samples, etc. The thought that one detailing trip will enact systematic change is wishful thinking.

OTOH, consistent useful detailing including looking at prescribing patterns (similar to pharma) maybe both productive and beneficial for health costs as a whole.

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